Cal-Maine Foods (NYSE: CALM)

Cal-Maine Foods (NYSE: CALM)

This former egg-hatching facility was closed in 2005, costing the company hundreds of thousands of dollars a year in holding costs and environmental studies.

APPROACH

Created an exit strategy that involved capturing redevelopment potential through rebranding.                                                     A strategic marketing plan to facilitate Cal Maine’s exit from the property and maximize return was completed.

RESULTS

The strategic marketing plan recommended demolition of the existing improvements, re-concepting the land for redevelopment, and resolving the environmental issues in a way that repositioned Cal-Maine’s property as a unique land asset in the local market.

The current conceptual plan included a 1 to 2 MW solar installation to power the redeveloped site which created market differentiation and sustainability branding, plus getting county land use approval for a 300,000-400,000 square foot distribution/logistics facility.