Wallops Research (NASA)

Wallops Research (NASA)

Accomack County announced the development of a new research park to be a leader and economic driver in the UAS and UAV market  and to compliment the existing Wallops Flight Facility and NASA Spaceport, one of six FAA approved in the nation.

APPROACH

Our team created a strategic marketing plan and real estate strategy that positioned the property into the Wallops Research Park, a sustainable, university collaborative, hi-tech & entrepreneur, aerospace and aviation, marine science, business incubation, and advanced research industrial park.

It was recommended that they explore a solar installation on the property that will power the buildings and differentiate the property to users.

The plan also recommended subdividing the property into multiple economic units to attract multiple market segments of users.

RESULTS

By incorporating the recommended marketing and real estate strategy, the property went from what could have  been an ordinary industrial park with no distinguishing features to a widely publicized new ecosystem with an entrepreneurial and sustainable brand and solar power for new users and tenants.

The execution of the marketing and real estate strategy is in process and attracting multiple users to the newly developed site.

This has added value to the park and has created a new perception of this site as an exciting green technology and research location in the Mid-Atlantic United States.